Live Stories
How I Made the Digital Transformation During the Pandemic- A Student’s Perspective
This past semester I finished up my junior year of college in a way I never could have expected, and it wasn’t just unexpected for me, but for all students and professors alike. When I found out that I would not be coming back to my college campus after spring
Live Stories
A Student’s Story: My Experience with The Social Media Magnet
Brianna Goebel is the creator of Off Broadway Beats. Over the summer I interned for a digital marketing company. Although I learned useful lessons and techniques, I wanted to see if I could put them to use. I have ran music blogs in the past, but after many failed attempts
Articles
Has the GateKeeper Changed from Influencer to Curator?
A 2019 article on Medium.com discusses the problem with influencers and the promise of curators. Mike Raab claims that the problem with influencers is that they are not authentic, while curators are first and foremost unbiased, unaffiliated, and genuine in their recommendations. Would you agree that the digital marketing dynamic
Articles
Composing Emails by the 2+2+2 Rule
In our curriculum, we discuss composing emails by the 2+2+2 Rule. If you are unfamiliar with this principle, this suggests that your audience will determine to read an email in less than six seconds. The reader will take two seconds to scan from whom the email was sent, two seconds
Careers
Remote Social Media Analyst: BrainJolt
The below job description is from BrainJolt when they were looking for a Remote Social Media Analyst. This is one example of many different jobs that students who complete The Social Media Magnet courseware and practicum would excel at. Additionally, this job posting goes to show that this field of
Professor Story
Tulay Girard Reviews the SMM Practicum
Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research
Live Projects
Morgan James Gains Valuable Skills Through Her Practicum
Morgan James gained valuable social media skills when she was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here. Below is information from Morgan’s Final Report that outlines her own SWOT analysis about her internal strengths and
Articles
Gartner’s Top 10 Must Read Business Books for 2020
Gartner is a research and advisory company that works to provide companies’ senior leaders with valuable insight, advice, and tools to help them advance their organizations. At the beginning of 2020, they released an article listing their Top 10 Must Read Business Books for 2020. Gracing this list are
Careers
Digital Marketing Manager: Zeta Global
This week, we are highlighting an old posting for a non-entry level position that students who have completed The Social Media Magnet courseware and practicum would do well at, in order to point out part of the potential career path for someone who has social media and digital marketing skills