Has the GateKeeper Changed from Influencer to Curator?

A 2019 article on Medium.com discusses the problem with influencers and the promise of curators. Mike Raab claims that the problem with influencers is that they are not authentic, while curators are first and foremost unbiased, unaffiliated, and genuine in their recommendations. Would you agree that the digital marketing dynamic is shifting from influencers to curators?

Read Mike Raab’s article at Medium.com here and let us know what you think in the comments section below.

Featured image courtesy of Mike Raab at Medium.com

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