A Professor’s Story: Learning How to Teach a Digital Marketing Class

In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided.  I was leaving a university that I had grown very fond of and leaving a
Professor Story

Teaching with the Social Media Magnet During the COVID-19 Quarantine

It was Friday, March 6th, 2020, and I was saying goodbye to my students for the week, as next week was Spring Break.  They were telling me where they were going for the break, including home, NYC, and to the beach.  My family and I had a travel club soccer
Professor Story

Tulay Girard Reviews the SMM Practicum

Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research