Professor Story

Teaching with the Social Media Magnet During the COVID-19 Quarantine

It was Friday, March 6th, 2020, and I was saying goodbye to my students for the week, as next week was Spring Break.  They were telling me where they were going for the break, including home, NYC, and to the beach.  My family and I had a travel club soccer
Professor Story

Course Recommended For Those That Want “Hands-On Experience”

Dr. Tulay Girard has been teaching the Social Media Magnet in her social media marketing course at Penn State Altoona since the fall of 2019. When first teaching our Courseware and Practicum, she shared a review of the first half of our curriculum. If you missed it, you can check
Professor Story

Tulay Girard Reviews the SMM Practicum

Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research