Careers
Web and Social Media Engagement Analytics Manager: PwC
The below job posting is from when PricewaterhouseCoopers was looking for a Web and Social Media Engagement Analytics Manager. Even though the job posting calls for 4-5 years of experience, students who have completed The Social Media Magnet courseware and practicum would do very well at this job in the
Live Projects
Squillustrate’s Success with Saturday Morning Cartoons
Suzanna Stapler is a former student of mine. She took my Social Media Marketing course in the Fall of 2017, and graduated from Belmont University in May of 2019. Suzanna was gracious enough to share a little of her success story with us. In her previous blog, she spoke about
Articles
Brand Engagement Is Not A Crummy Commercial
If you’ve ever watched The Christmas Story, then you’re familiar with the scene where Ralphie receives his Little Orphan Annie decoder ring in the mail and runs into the bathroom, anxious to decode the message… only to discover that the top secret message is nothing but, “a crummy commercial” for
Live Projects
The Skincare Obsession: Instagram Success
Amber Bear was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here. Below is information from Amber’s Final Report that outlines her success with her topic on Instagram and tracking that success through Google Analytics. Amber’s experience
Careers
Email Specialist: Cater2.me
In the live practicum aspect of the Social Media Magnet curriculum, students learn the process of developing email lists and sending out weekly emails with our 2+2+2 rule. We incorporate this into the practicum because we believe it is a vital marketing skill as it allows our students the chance
Articles
A Professor’s Story: Learning How to Teach a Digital Marketing Class
In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided. I was leaving a university that I had grown very fond of and leaving a
Live Projects
Passionfruit Stories – Hard to Beat the Actual Fruit in SEO
When Brendan Marz enrolled in Social Media Marketing, he wasn’t quite sure what he was getting himself into for the semester. This was one of the only classes that fit his heavily laden Music Business schedule. He figured that he would come into class and listen to a professor lecture
Articles
McDonald’s Hiring of New CMO Proves Importance of Marketing in Driving Engagement
Trends show that the continuous questioning of the CMO role in today’s C-suites will result in decreased brand engagement. Oftentimes when companies are doing well, they look to cut “unnecessary” expenses so that their success can be amplified as profit margins increase. In recent years, it has been a trend
News
A Course Adaptable for Pandemic Teaching
Will COVID-19 force our classrooms to stay deserted in the fall? As the novel coronavirus pandemic continues to wage war on our world as everyone tries to gain a sense of new normalcy, one question weighs enormously on college students, professors, and universities alike- what does this mean for the