Articles

Consistent Brand Voice Proves Successful in Staying Strong Amidst Pandemic

While many businesses have taken a hit due to the COVID-19 pandemic, some have been able to take a hold of the situation and actually use it to their advantage. Popular British fast fashion brand, Boohoo, has been able to do this by simply staying true to their brand voice.
Articles

Brand Engagement Is Not A Crummy Commercial

If you’ve ever watched The Christmas Story, then you’re familiar with the scene where Ralphie receives his Little Orphan Annie decoder ring in the mail and runs into the bathroom, anxious to decode the message… only to discover that the top secret message is nothing but, “a crummy commercial” for