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In a recent report on the state of brand trust called “Distrust in America is High, but Brands Continue to Command Confidence”, which you can view here, it has been discovered that most Americans give individual brands the benefit of the doubt. This comes with the data that over 70%

Recently, one of our co-authors Elliott Cunningham was interviewed via webcast by certified Blue Ocean Strategist, Sherman G. Mohr (INSEAD Blue Ocean Strategy Institute). Together they discussed the power of driving a company’s brand through strategic messaging using the methods of Blue Ocean Strategy and the Social Media Magnet. Watch

According to a recent MarketingWeek article, apprenticeships are arising as a new potential pathway to enter into the marketing world. The article, which can be viewed here, mentions several high profile brands that are offering marketing apprenticeships such as Vodafone and Unilever. These apprenticeships are an opportunity for people to

Blue ocean strategy is a marketing strategy that focuses on creating an uncontested market space to thrive in, a wide-open blue ocean, instead of trying to compete in an existing market space where the market is crowded with cutthroat competition, a bloody red ocean. In a blue ocean, new demand