Category: Blog

This past semester I finished up my junior year of college in a way I never could have expected, and it wasn’t just unexpected for me, but for all students and professors alike. When I found out that I would not be coming back to my college campus after spring

Brianna Goebel is the creator of Off Broadway Beats. Over the summer I interned for a digital marketing company. Although I learned useful lessons and techniques, I wanted to see if I could put them to use. I have ran music blogs in the past, but after many failed attempts

A 2019 article on Medium.com discusses the problem with influencers and the promise of curators. Mike Raab claims that the problem with influencers is that they are not authentic, while curators are first and foremost unbiased, unaffiliated, and genuine in their recommendations. Would you agree that the digital marketing dynamic

In our curriculum, we discuss composing emails by the 2+2+2 Rule. If you are unfamiliar with this principle, this suggests that your audience will determine to read an email in less than six seconds.  The reader will take two seconds to scan from whom the email was sent, two seconds

The below job description is from BrainJolt when they were looking for a Remote Social Media Analyst. This is one example of many different jobs that students who complete The Social Media Magnet courseware and practicum would excel at. Additionally, this job posting goes to show that this field of

Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research