Category: Blog

As a marketing major, I have learned many conceptual frameworks that have helped me visualize and understand how value is created and delivered to consumers. The Social Media Magnet was the first class that provided me with an opportunity to apply this knowledge to the digital marketplace of the 21st

While many businesses have taken a hit due to the COVID-19 pandemic, some have been able to take a hold of the situation and actually use it to their advantage. Popular British fast fashion brand, Boohoo, has been able to do this by simply staying true to their brand voice.

It is critical for new marketing graduates to have an understanding of the ever-evolving social media landscape. The Social Media Magnet allows students to not only learn about modern digital marketing but also to put their knowledge into practice. The functionality and practicality of this platform makes it truly unique. Learning

Two documentaries were released in January of 2019 about the infamous Fyre Festival held on the Bahama Island of Great Exuma in 2017.  If you haven’t heard about how this festival became the largest fail in music festival history, then by all means read the Wiki here.  These documentaries, Fyre

The Social Media Magnet not only let me participate in the most innovative project of my college career, but it has equipped me with a wealth of knowledge about digital marketing in the current business landscape. Having the ability to learn about the hub and spoke model, and then implement

Katie Barnes was a Social Media Magnet university student in the spring of 2020. Katie’s practicum was called Third Culture Kid Support and was all about sharing her experience as a kid growing up in a culture different from her parents so that others in her shoes could relate, and