Student Story: Chase Ballard

As a marketing major, I have learned many conceptual frameworks that have helped me visualize and understand how value is created and delivered to consumers. The Social Media Magnet was the first class that provided me with an opportunity to apply this knowledge to the digital marketplace of the 21st century. Yes, this class taught me how to use Facebook, Instagram, etc. to deliver an impactful message to potential consumers. But it also taught me how to set up a WordPress website, how to use google analytics to make data-driven decisions for my brand, and how to optimize blog posts for discovery by search engines. From brand creation to customer retention, the Social Media Magnet allowed me to practice real-life skills that will be applicable in any business field. I will definitely be putting this class on my resume! 

– Chase Ballard, Belmont University, Fall 2018

If you are a college professor and are interested in learning more about The Social Media Magnet, check our professor overview with highlights of our features and benefits.  If you would be interested in considering The Social Media Magnet for your university, we have a professor preview function that would allow you to see and work with some of the content.  Or if you just have some general questions, feel free to contact us.  We would love to assist you however possible.

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