Live Projects
Student Practicum: Facebook Groups Put Abby and Einstein on Top
Abby Menear was a student in my Fall 2018 Social Media Marketing class. Upon entering the class, Abby was very excited about the practicum assignment for the class. She had been wanting to start a blog about her new puppy einstein, but couldn’t find the time or motivation to get
Articles
Drive Your Brand With Strategic Messaging- Video
Recently, one of our co-authors Elliott Cunningham was interviewed via webcast by certified Blue Ocean Strategist, Sherman G. Mohr (INSEAD Blue Ocean Strategy Institute). Together they discussed the power of driving a company’s brand through strategic messaging using the methods of Blue Ocean Strategy and the Social Media Magnet. Watch
Live Projects
Student Practicum: Your College Cookbook
I am a senior college athlete, running for our cross country team at Belmont University. Because I love and required to live healthy, for my social media campaign, I decided to blog on the topic of cooking for college students. I named the site “Your College Cookbook.” When entering this
Live Stories
Student Story: Madeline Rains
Social Media Marketing has been one of my favorite classes that I’ve taken during my time at Belmont. I took the class to learn skill sets that I know my future employers will be looking for, and the Social Media Magnet did not disappoint. Through lectures and our semester-long project,