Category: Blog

Students who have completed The Social Media Magnet courseware and practicum are well equipped to succeed in a wide array of digital marketing jobs. The following job posting is from Second Star Group when they were looking for a Marketing Coordinator. This is a great example of a kind of

Our working paper, “The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory” has been accepted for presentation at the Association for Marketing Theory and Practice Conference in San Destin, FL.  We will be presenting in Session 9.2 on Saturday from 9:00-10:15am.  Below is the

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social

Over the past few weeks, many schools around the country have celebrated Certification Day with their marketing and communication students.  Students earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively

I took Social Media Marketing the fall semester of my senior year. I went into the class with a bit of social media experience, but only what I had taught myself. I had previously managed and created social media content for companies, organizations, and myself, but it was a completely

In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams.  Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with