Live Projects
Mostly Millenial: A Viral Pinterest Pin
The Social Media Magnet practicum allows students to choose any topic they want for the project. Kat was worried in the beginning about the potential success of her project because she perceived her current social network to not be as large as others in the class. Also, as a self-proclaimed
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The Ethical Responsibility for 2019: Mindfulness and Focus
“In 2019, I believe design needs to be the answer to that escape. We need to take a hard look in the mirror and hold ourselves accountable to the unintended consequences of rapid innovation. Do we need 1 million new apps a year? Do we need to design for constant
Live Projects
Mia and Me: Class Takeaways
In the fall of 2018, Mia and Me, was one of the top projects in her class. She recaps some of her class takeaways below: Sticking to an editorial calendar is crucial for staying on brand. Consistent updates/emails to your followers will keep you relevant and top of mind. It
Articles
A Professor’s Reflection: The Value of Competition in The Social Media Magnet
At the end of each semester in the final level of The Social Media Magnet, there is a satisfaction survey. In this survey, we ask our students to comment on their experiences and provide both comments and criticisms about their experience. We use this data in our efforts for continuous
Live Stories
Student Story: Victoria Shields
“I wanted to take a real course in social media marketing, because I was certain there had to be more to it all than just matching an eye-catching photo with a clever caption or buying Facebook ads. I wanted to develop hard skills in social media marketing to give myself
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The Social Media Magnet: What skills do students learn?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design. The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not
Careers
Marketing Coordinator: Second Star Group
Students who have completed The Social Media Magnet courseware and practicum are well equipped to succeed in a wide array of digital marketing jobs. The following job posting is from Second Star Group when they were looking for a Marketing Coordinator. This is a great example of a kind of
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Paper Presentation at AMTP in San Destin FL
Our working paper, “The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory” has been accepted for presentation at the Association for Marketing Theory and Practice Conference in San Destin, FL. We will be presenting in Session 9.2 on Saturday from 9:00-10:15am. Below is the
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Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra
Doug the Pug, Super Bowl Celebrity, is now an international sensation. Our heart is bursting with pride. Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza! We followers of Doug could have guessed that was coming! In our Social