News
Social Media Magnet Courseware Rates a Perfect Score
Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester. The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question. That is, all of the examples and
Articles
Preparing for a New Pathway into Marketing- Apprenticeships
According to a recent MarketingWeek article, apprenticeships are arising as a new potential pathway to enter into the marketing world. The article, which can be viewed here, mentions several high profile brands that are offering marketing apprenticeships such as Vodafone and Unilever. These apprenticeships are an opportunity for people to
Live Stories
Student Story: Abby Menear
Using the Social Media Magnet gave me a level of freedom that I have not previously experienced in another class. It acknowledges the ever-changing nature of social media while making recommendations for techniques that seem to stand the test of time. While taking this class, I was finally able to
News
Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with