Category: Blog

The below job posting is from when PricewaterhouseCoopers was looking for a Web and Social Media Engagement Analytics Manager. Even though the job posting calls for 4-5 years of experience, students who have completed The Social Media Magnet courseware and practicum would do very well at this job in the

Suzanna Stapler is a former student of mine.  She took my Social Media Marketing course in the Fall of 2017, and graduated from Belmont University in May of 2019.  Suzanna was gracious enough to share a little of her success story with us.  In her previous blog, she spoke about

If you’ve ever watched The Christmas Story, then you’re familiar with the scene where Ralphie receives his Little Orphan Annie decoder ring in the mail and runs into the bathroom, anxious to decode the message… only to discover that the top secret message is nothing but, “a crummy commercial” for

Amber Bear was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here.  Below is information from Amber’s Final Report that outlines her success with her topic on Instagram and tracking that success through Google Analytics.  Amber’s experience

In the live practicum aspect of the Social Media Magnet curriculum, students learn the process of developing email lists and sending out weekly emails with our 2+2+2 rule. We incorporate this into the practicum because we believe it is a vital marketing skill as it allows our students the chance

In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided.  I was leaving a university that I had grown very fond of and leaving a