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Student Story: Jillian Graffagnino

“Going into this course, I had expectations that it was going to be a lot of hard work and I was definitely right about that. But, one expectation that I did not consider was how rewarding this class would be. Learning how to create my own website was an incredible
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Student Story: Liz Halpern

“This semester I took Social Media Marketing at Belmont University and created my own website (nashvilleunder21.com). When I first signed up for the class, I thought it would just be learning about different social media channels and how to use them. I did not realize that there would be a
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Student Story: Baz Barzani

“At first, I may have underestimated the amount of work that I’d be facing with the campaign, but in the end, it was all worth it. The experience means a lot to me as someone who’s hoping to use social media in my future career to help with my marketing
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Student Story: Morgan James

“I wanted to take this course to gain a better understanding of what exactly social media marketing entailed and what it requires of someone. Especially in this day and age where it is so prominent I see the importance and wanted to invest time in this area of marketing because
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Social Media Magnet Courseware Rates a Perfect Score

Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester.  The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question.  That is, all of the examples and
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Student Practicum: Breaking Basic’s Success with Facebook Groups

Victoria Shields was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here.  Below is information from Victoria’s Final Report that outlines here success with her topic on Facebook groups. “The internal strengths of my campaign had greatly
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Student Practicum: Healthy, Honestly’s Brand Statement

Margaret Hovis (read her testimonial here) was a student in my Spring 2019 Social Media Marketing class at Belmont University. One of the beginning responsibilities for their student practicum is to write a mission statement that stems from their branding assignment for their new project. Margaret focused on our four
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Social Media Magnet Certification Day

Monday, April 22nd was Certification Day for my spring semester class of social media marketing students.  They all earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively did a great
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Student Story: Anthony Gass Turns from Doubter to Believer

“At first, I wasn’t sure about The Social Media Magnet. I was doubtful about how impactful it would be in terms of me learning enough to reach people with the content I created. Most people know how mysterious all social media seems to be when it comes to how it