About Dr. Kyle A. Huggins

Dr. Kyle A. Huggins is co-author of the Social Media Magnet. He received his Ph.D. in Marketing from the University of Arkansas in Fayetteville. Dr. Huggins is a professor at Belmont University in Nashville Tennessee and teaches Social Media and Marketing in undergraduate and graduate programs.

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Two Ways to Post to Facebook

Social Media Magnet Students and Professionals – Did you know that there are two different ways that you can post to Facebook? Both ways are exemplified and discussed in our resources blog this week. Example #1:  Posting the URL Permalink in Your Facebook Post In the first example above on
Live Projects

Squillustrate’s Success with Saturday Morning Cartoons

Suzanna Stapler is a former student of mine.  She took my Social Media Marketing course in the Fall of 2017, and graduated from Belmont University in May of 2019.  Suzanna was gracious enough to share a little of her success story with us.  In her previous blog, she spoke about
Live Projects

The Skincare Obsession: Instagram Success

Amber Bear was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here.  Below is information from Amber’s Final Report that outlines her success with her topic on Instagram and tracking that success through Google Analytics.  Amber’s experience
Careers

Email Specialist: Cater2.me

In the live practicum aspect of the Social Media Magnet curriculum, students learn the process of developing email lists and sending out weekly emails with our 2+2+2 rule. We incorporate this into the practicum because we believe it is a vital marketing skill as it allows our students the chance
Articles

A Professor’s Story: Learning How to Teach a Digital Marketing Class

In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided.  I was leaving a university that I had grown very fond of and leaving a
Live Projects

Passionfruit Stories – Hard to Beat the Actual Fruit in SEO

When Brendan Marz enrolled in Social Media Marketing, he wasn’t quite sure what he was getting himself into for the semester.  This was one of the only classes that fit his heavily laden Music Business schedule.  He figured that he would come into class and listen to a professor lecture