Author: Dr. Kyle A. Huggins

Across a number of Instagram accounts, Christian has tallied more than one million Instagram followers.  Having success in this area before class allowed him to help his group and other students in the class learn how to use Instagram more successfully with their projects.  In his final report, Christian provided

Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, whether they are business-to-