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Live Projects

Tips from Christian Zervos: 1M Instagram Followers and Counting

Across a number of Instagram accounts, Christian has tallied more than one million Instagram followers.  Having success in this area before class allowed him to help his group and other students in the class learn how to use Instagram more successfully with their projects.  In his final report, Christian provided
Articles

MarTech Experience a Sizeable Advantage When Teaching with The Social Media Magnet

Over the last few weeks, we have been discussing The Social Media Magnet pedagogy with our online text and live practicum verses teaching with hard bound textbooks or simulations that mimic paid marketing processes.  One of the most important components of this live practicum is the opportunity for students to
Careers

Digital Marketing Coordinator: Philadelphia Museum of Art

The Philadelphia Museum of Art is looking for a Digital Marketing Coordinator.  Students who have completed The Social Media Magnet courseware and practicum would do very well at this job, or this type of job.  See the description below. How You Will Contribute The Digital Marketing Coordinator, in consultation with
Live Stories

Student Story: Chase Ballard

As a marketing major, I have learned many conceptual frameworks that have helped me visualize and understand how value is created and delivered to consumers. The Social Media Magnet was the first class that provided me with an opportunity to apply this knowledge to the digital marketplace of the 21st