Live Stories
Student Story: Kate McGregor
“The Social Media Magnet course was an incredible learning opportunity. With the project-based curriculum, I was able to incorporate valuable, real-world skills by having a hands-on experience. The Social Media Magnet guided me through the ever-changing world that is social media with tools that allowed me to stay ahead of
Professor Story
Teaching with the Social Media Magnet During the COVID-19 Quarantine
It was Friday, March 6th, 2020, and I was saying goodbye to my students for the week, as next week was Spring Break. They were telling me where they were going for the break, including home, NYC, and to the beach. My family and I had a travel club soccer
Articles
JME Highlights Current Lack of Digital Marketing Education
In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs. Their findings are quite mind-boggling. Even though digital disruption is almost two decades old now (Facebook launched on
Live Stories
Student Story: Andrea Lindsey
“Although I am not a marketing major or minor, I signed up for the Social Media Marketing class because I know how important social media is in the marketing, communications, advertising, and public relations worlds today. Prior to this class, I had already held three internships working with social media.