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The Skincare Obsession: Instagram Success

Amber Bear was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here.  Below is information from Amber’s Final Report that outlines her success with her topic on Instagram and tracking that success through Google Analytics.  Amber’s experience
Live Projects

Student Practicum: The Charitable Connection

Last summer, Chase Ballard interned at a local health insurance brokerage. Their marketing team was divided into two divisions; inbound and outbound. Chase was a sales rep, so he was on the outbound team. But deep down, he was always very interested in what the inbound team was doing. They
Live Projects

Student Practicum: Al Dente by Andrea Lee

Yesterday, Andrea provided a recent testimony of how The Social Media Magnet helped her land interviews and an internship in the music industry, which is where she has always wanted to work.  Today, she tells us about her practicum experience that gave her the confidence to approach digital marketing agencies
Articles

Google Trends: Top Searches in 2018

In the Social Media Magnet curriculum, students learn how to use Search Engine Optimization (SEO) to increase traffic to their website.  One way to increase this traffic is by using keywords that are trending.  Some of the top trending keywords in 2018 included (in reverse order): 10. Election Results 9.