Articles
McDonald’s Hiring of New CMO Proves Importance of Marketing in Driving Engagement
Trends show that the continuous questioning of the CMO role in today’s C-suites will result in decreased brand engagement. Oftentimes when companies are doing well, they look to cut “unnecessary” expenses so that their success can be amplified as profit margins increase. In recent years, it has been a trend
Careers
Preparing College Students for Workplace Changes
Jacob Morgan, author and futurist at Inc. magazine, discusses five workplace practices that are on their way out. Jacob states, “As we head towards the future of work, more outdated practices will start to be replaced by newer, more innovative thinking and streamlined, employee-friendly processes.” He believes that a lot
Live Stories
Student Story: Baz Barzani
“At first, I may have underestimated the amount of work that I’d be facing with the campaign, but in the end, it was all worth it. The experience means a lot to me as someone who’s hoping to use social media in my future career to help with my marketing
Live Stories
Student Story: Kat O’Neill
It is critical for new marketing graduates to have an understanding of the ever-evolving social media landscape. The Social Media Magnet allows students to not only learn about modern digital marketing but also to put their knowledge into practice. The functionality and practicality of this platform makes it truly unique. Learning