Live Stories
Student Story: Emma Svedin
As the use of social media in business continues to grow, it makes it that much more important for students to gain a clear understanding of how social media marketing works before they graduate. By taking The Social Media Magnet course, I have learned so many different aspects of social
Articles
Has the GateKeeper Changed from Influencer to Curator?
A 2019 article on Medium.com discusses the problem with influencers and the promise of curators. Mike Raab claims that the problem with influencers is that they are not authentic, while curators are first and foremost unbiased, unaffiliated, and genuine in their recommendations. Would you agree that the digital marketing dynamic
Live Projects
Student Practicum: The Charitable Connection
Last summer, Chase Ballard interned at a local health insurance brokerage. Their marketing team was divided into two divisions; inbound and outbound. Chase was a sales rep, so he was on the outbound team. But deep down, he was always very interested in what the inbound team was doing. They
Live Stories
Student Story: Anthony Gass Turns from Doubter to Believer
“At first, I wasn’t sure about The Social Media Magnet. I was doubtful about how impactful it would be in terms of me learning enough to reach people with the content I created. Most people know how mysterious all social media seems to be when it comes to how it