Live Stories
Student Story: Andrea Lee
“My ultimate goal is to become a marketing professional in the music industry. Over the past couple years, I have completed marketing internships at several companies where I helped with artist album campaigns and building timelines. However, more recently, I realized that in order to be a knowledge
Articles
McDonald’s Hiring of New CMO Proves Importance of Marketing in Driving Engagement
Trends show that the continuous questioning of the CMO role in today’s C-suites will result in decreased brand engagement. Oftentimes when companies are doing well, they look to cut “unnecessary” expenses so that their success can be amplified as profit margins increase. In recent years, it has been a trend
Careers
Digital Marketing Manager: Zeta Global
This week, we are highlighting an old posting for a non-entry level position that students who have completed The Social Media Magnet courseware and practicum would do well at, in order to point out part of the potential career path for someone who has social media and digital marketing skills
Live Stories
Student Morgan Stevenson Feels SMM Certification is a Big Advantage in Interviews
“The Social Media Magnet was by far the most applicable class I’ve taken in college, especially in conjunction with my internships and the career path I’ve decided to pursue. Not only did running my own website and blog give me credentials that set me apart in the interview process,