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Web and Social Media Engagement Analytics Manager: PwC

The below job posting is from when PricewaterhouseCoopers was looking for a Web and Social Media Engagement Analytics Manager. Even though the job posting calls for 4-5 years of experience, students who have completed The Social Media Magnet courseware and practicum would do very well at this job in the
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Doug the Pug Super Bowl Celebrity ‘Mmus Pizza with Sabra

Doug the Pug, Super Bowl Celebrity, is now an international sensation.  Our heart is bursting with pride.  Did you see our very own Doug the Pug in the 2020 Sabra Superbowl Commercial? Doug likes to ‘Mmus Pizza!  We followers of Doug could have guessed that was coming!  In our Social
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Fresh Dreams Media: Baz Reflects On His Practicum Takeaways

Baz Barzani started off slow in my social media class last spring.  While he had a great concept and good idea of what he wanted to be, Baz was a little timid in pushing his brand.  As I tell so many students, the key word in Social Media is “SOCIAL!” 
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Diageo: Marketing Spend Is No Longer First To Be Cut

In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams.  Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with