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Google Trends: Top Searches in 2018

In the Social Media Magnet curriculum, students learn how to use Search Engine Optimization (SEO) to increase traffic to their website.  One way to increase this traffic is by using keywords that are trending.  Some of the top trending keywords in 2018 included (in reverse order): 10. Election Results 9.

JME Highlights Current Lack of Digital Marketing Education

In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs.  Their findings are quite mind-boggling.  Even though digital disruption is almost two decades old now (Facebook launched on
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Student Project: Wedgewood Inquirer

The following includes excerpts from Frank Paris’s final report on his Social Media Magnet practicum from the Fall of 2018.  Frank was incredibly creative in his project creating his website to look like a newspaper feed.  It was an incredibly successful campaign as you will see below. “My blog for

AMTP Recap: Academics and Practitioners, Oh My!

The Association for Marketing Theory and Practice (AMTP) had their annual conference this past week in Charleston, South Carolina. For many years now, Elliott Cunningham and I have been working on our textbook and series of academic works around our theory called The Social Media Magnet.  After completing the full