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JME Highlights Current Lack of Digital Marketing Education

In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs.  Their findings are quite mind-boggling.  Even though digital disruption is almost two decades old now (Facebook launched on
Careers

Careers: Marketing Specialist

Students who experience The Social Media Magnet will be adequately prepared for a position like this one: Coffee Specialist and Marketing Assistant We are a rapidly growing local coffee roasting and distribution company seeking an enthusiastic, driven individual who is passionate about people and coffee culture. Fortuna Enterprises is dedicated
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Student Story: Abby Menear

Using the Social Media Magnet gave me a level of freedom that I have not previously experienced in another class. It acknowledges the ever-changing nature of social media while making recommendations for techniques that seem to stand the test of time. While taking this class, I was finally able to
Live Stories

Branda Learns More Than Expected with Old Soul Free Spirit

Branda Cavanna was a student in the spring Social Media Marketing at Belmont University.  In her final report, Branda talks about the reason why she signed up for the class and what the outcome was for her after she completed her Social Media Magnet certification.  Here is what she stated: