Articles
Google Trends: Top Searches in 2018
In the Social Media Magnet curriculum, students learn how to use Search Engine Optimization (SEO) to increase traffic to their website. One way to increase this traffic is by using keywords that are trending. Some of the top trending keywords in 2018 included (in reverse order): 10. Election Results 9.
Careers
Digital Marketing Manager: Zeta Global
This week, we are highlighting an old posting for a non-entry level position that students who have completed The Social Media Magnet courseware and practicum would do well at, in order to point out part of the potential career path for someone who has social media and digital marketing skills
News
Social Media Magnet Courseware Rates a Perfect Score
Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester. The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question. That is, all of the examples and
Live Projects
The Skincare Obsession: Instagram Success
Amber Bear was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here. Below is information from Amber’s Final Report that outlines her success with her topic on Instagram and tracking that success through Google Analytics. Amber’s experience