Category: Articles

If you’ve ever watched The Christmas Story, then you’re familiar with the scene where Ralphie receives his Little Orphan Annie decoder ring in the mail and runs into the bathroom, anxious to decode the message… only to discover that the top secret message is nothing but, “a crummy commercial” for

In 2013, due to personal family reasons, I left my current university where I was an assistant professor to start a new adventure at another university more than 10 hours away from where I resided.  I was leaving a university that I had grown very fond of and leaving a

Trends show that the continuous questioning of the CMO role in today’s C-suites will result in decreased brand engagement. Oftentimes when companies are doing well, they look to cut “unnecessary” expenses so that their success can be amplified as profit margins increase. In recent years, it has been a trend

Over the last few weeks, we have been discussing The Social Media Magnet pedagogy with our online text and live practicum verses teaching with hard bound textbooks or simulations that mimic paid marketing processes.  One of the most important components of this live practicum is the opportunity for students to

A 2019 article on Medium.com discusses the problem with influencers and the promise of curators. Mike Raab claims that the problem with influencers is that they are not authentic, while curators are first and foremost unbiased, unaffiliated, and genuine in their recommendations. Would you agree that the digital marketing dynamic

In our curriculum, we discuss composing emails by the 2+2+2 Rule. If you are unfamiliar with this principle, this suggests that your audience will determine to read an email in less than six seconds.  The reader will take two seconds to scan from whom the email was sent, two seconds