Live Stories
Student Story: Victoria Shields
“I wanted to take a real course in social media marketing, because I was certain there had to be more to it all than just matching an eye-catching photo with a clever caption or buying Facebook ads. I wanted to develop hard skills in social media marketing to give myself
News
Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
Articles
JME Highlights Current Lack of Digital Marketing Education
In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs. Their findings are quite mind-boggling. Even though digital disruption is almost two decades old now (Facebook launched on
Live Projects
Tips from Christian Zervos: 1M Instagram Followers and Counting
Across a number of Instagram accounts, Christian has tallied more than one million Instagram followers. Having success in this area before class allowed him to help his group and other students in the class learn how to use Instagram more successfully with their projects. In his final report, Christian provided