Uncategorized
Gain Access to Webinar with Free Professor Preview
The webinar you gain access to as a Professor in Preview. The Social Media Magnet is a full curriculum, courseware, and practicum package that allows professors to teach social media marketing to their students for free, at a cost lower than an average textbook for students. As a Social Media
Professor Story
Teaching with the Social Media Magnet During the COVID-19 Quarantine
It was Friday, March 6th, 2020, and I was saying goodbye to my students for the week, as next week was Spring Break. They were telling me where they were going for the break, including home, NYC, and to the beach. My family and I had a travel club soccer
Professor Story
Tulay Girard Reviews the SMM Practicum
Dr. Tulay Girard has been teaching at Penn State Altoona since August 2004. She has taught Consumer Behavior, Marketing Research, Principles of Marketing, Intermediate Social Media Marketing, Advanced Social Media Marketing, Brand Management, Contemporary American Marketing, Internet Marketing, Marketing Strategy, Entrepreneurial Marketing, Leadership and Motivation, Data Analytics, and supervised research
News
Mass Marketing to Mass Personalization: McDonald’s Buys Big Data Startup Dynamic Yield
Within the last two weeks, McDonald’s has announced the purchase of a big data startup company out of Tel Aviv called Dynamic Yield. The company boasts of providing retailers with algorithmically driven “decision logic” technology that is the next evolution in artificial intelligence. It uses millions of data points to