Articles
Most Trusted Brands of 2020
In a recent report on the state of brand trust called “Distrust in America is High, but Brands Continue to Command Confidence”, which you can view here, it has been discovered that most Americans give individual brands the benefit of the doubt. This comes with the data that over 70%
News
Our Paper Has Been Accepted at the AMTP Conference in Charleston, SC
We have just found out that we will be presenting our paper entitled “The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction” at the Association for Marketing Theory and Practice (AMTP) in Charleston, South Carolina on Thursday, March 21st at 8am. It will be held in the Windsor
Live Projects
Student Practicum: Al Dente by Andrea Lee
Yesterday, Andrea provided a recent testimony of how The Social Media Magnet helped her land interviews and an internship in the music industry, which is where she has always wanted to work. Today, she tells us about her practicum experience that gave her the confidence to approach digital marketing agencies
Professor Story
Teaching with the Social Media Magnet During the COVID-19 Quarantine
It was Friday, March 6th, 2020, and I was saying goodbye to my students for the week, as next week was Spring Break. They were telling me where they were going for the break, including home, NYC, and to the beach. My family and I had a travel club soccer