Live Projects
Student Practicum: Swiger Studios
Brook Swiger was a non-traditional student who audited my class in the Fall of 2018. Brook is a librarian at Belmont University but wanted to learn how to create a website and organic campaign around her private business of offering voice lessons to kids and young adults. When creating her
Live Stories
Student Story: Anthony Gass Turns from Doubter to Believer
“At first, I wasn’t sure about The Social Media Magnet. I was doubtful about how impactful it would be in terms of me learning enough to reach people with the content I created. Most people know how mysterious all social media seems to be when it comes to how it
Live Stories
Student Story: Brendan Marz
Dr. Huggins’ Social Media Marketing course was not what I had expected when signing up. I figured it would just be a series of lectures and readings detailing how social media marketing works. Instead, I found that the course centers around a hands-on, real-world project in which I was able
News
Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with