Articles
Brand Trust in a Surveillance Economy
A June 2019 article on Fast Company entitled “I left the Ad Industry Because Our Use of Data Tracking Terrified Me” by Richard Stokes raises an interesting question about Brand Trust in the surveillance economy. Here at The Social Media Magnet, trust is one of the four pillars of creating
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The Social Media Magnet: What skills do students learn?
The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design. The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not
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Announcing Our Social Media Magnet Certification Program for College Students
SOCIAL MEDIA MAGNET CERTIFICATION: Around this time last year, we were able to commence our Social Media Magnet Certification Program for students of excellence who have completed our courseware and your class. This allows students of excellence who have completed The Social Media Magnet course to be rewarded for their
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Teach Students Valuable Skills AND Enhance Their LinkedIn Profile
Preview the certification program with your Professor Preview today! Are you interested in teaching a class where students not only learn valuable skills, but end with physical evidence of all that they have accomplished? That is why our Social Media Magnet courseware and live practicum is equipped with a credential