Category: Blog

Morgan James gained valuable social media skills when she was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here.  Below is information from Morgan’s Final Report that outlines her own SWOT analysis about her internal strengths and

  Gartner is a research and advisory company that works to provide companies’ senior leaders with valuable insight, advice, and tools to help them advance their organizations. At the beginning of 2020, they released an article listing their Top 10 Must Read Business Books for 2020. Gracing this list are

This week, we are highlighting an old posting for a non-entry level position that students who have completed The Social Media Magnet courseware and practicum would do well at, in order to point out part of the potential career path for someone who has social media and digital marketing skills

LinkedIn is a great platform and is steadily growing its content Post feed. However, it can be difficult to promote your Company or Organization Page. Your ability to comment as your Company or Organization Page will grow awareness and help build your brand and audience. Below we provide the steps

If you have never heard of Interbrand, they publish a yearly report that identifies the 100 best global brands based off of value. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the

Emily Whitcomb was a student in my Fall 2019 Social Media Marketing class at Belmont University.  In this class, we use The Social Media Magnet courseware.  As part of the class courseware, students are required to complete a practicum that includes the process of setting up your own website, creating