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Student Practicum: Healthy, Honestly’s Brand Statement

Margaret Hovis (read her testimonial here) was a student in my Spring 2019 Social Media Marketing class at Belmont University. One of the beginning responsibilities for their student practicum is to write a mission statement that stems from their branding assignment for their new project. Margaret focused on our four
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Social Media Magnet Certification Day

Monday, April 22nd was Certification Day for my spring semester class of social media marketing students.  They all earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively did a great
Live Stories

Student Story: Anthony Gass Turns from Doubter to Believer

“At first, I wasn’t sure about The Social Media Magnet. I was doubtful about how impactful it would be in terms of me learning enough to reach people with the content I created. Most people know how mysterious all social media seems to be when it comes to how it
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Student Practicum: Mo Designs by Morgan Stevenson

Yesterday, Morgan told us about her recent interview experience when interviewers asked her about her SMM Certification. Feel free to click here to read more about the impact she feels The Social Media Magnet is having on her job search process.  Today, she highlights her classroom experience with our courseware
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Student Morgan Stevenson Feels SMM Certification is a Big Advantage in Interviews

  “The Social Media Magnet was by far the most applicable class I’ve taken in college, especially in conjunction with my internships and the career path I’ve decided to pursue. Not only did running my own website and blog give me credentials that set me apart in the interview process,
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Mass Marketing to Mass Personalization: McDonald’s Buys Big Data Startup Dynamic Yield

Within the last two weeks, McDonald’s has announced the purchase of a big data startup company out of Tel Aviv called Dynamic Yield.  The company boasts of providing retailers with algorithmically driven “decision logic” technology that is the next evolution in artificial intelligence.  It uses millions of data points to