Category: Blog

The Social Media Magnet practicum allows students to choose any topic they want for the project.  Kat was worried in the beginning about the potential success of her project because she perceived her current social network to not be as large as others in the class.  Also, as a self-proclaimed

“In 2019, I believe design needs to be the answer to that escape. We need to take a hard look in the mirror and hold ourselves accountable to the unintended consequences of rapid innovation. Do we need 1 million new apps a year? Do we need to design for constant

In the fall of 2018, Mia and Me, was one of the top projects in her class. She recaps some of her class takeaways below: Sticking to an editorial calendar is crucial for staying on brand. Consistent updates/emails to your followers will keep you relevant and top of mind. It

At the end of each semester in the final level of The Social Media Magnet, there is a satisfaction survey.  In this survey, we ask our students to comment on their experiences and provide both comments and criticisms about their experience.  We use this data in our efforts for continuous

“I wanted to take a real course in social media marketing, because I was certain there had to be more to it all than just matching an eye-catching photo with a clever caption or buying Facebook ads. I wanted to develop hard skills in social media marketing to give myself

The Social Media Magnet is an online course complete with a digital textbook, tools and resources to help students learn how to run an inbound marketing campaign using a hub-and-spoke design.  The pedagogy that we have established, which stems from the theoretical model, will teach students Live and Online, not