Live Stories
Student Story: Kate McGregor
“The Social Media Magnet course was an incredible learning opportunity. With the project-based curriculum, I was able to incorporate valuable, real-world skills by having a hands-on experience. The Social Media Magnet guided me through the ever-changing world that is social media with tools that allowed me to stay ahead of
Articles
The Social Media Magnet Pedagogy Focuses On Sustainable Strategies Not Platform Tactics
I read an interesting article recently on effective and appropriate pedagogies in classroom’s today. The premise of the article is that effective teachers carefully plan and implement appropriate pedagogical approaches that are dependent on the particular subject matter being taught and they adapt to on-the-ground conditions in the classroom (Learning
News
Our Paper Has Been Accepted at the AMTP Conference in Charleston, SC
We have just found out that we will be presenting our paper entitled “The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction” at the Association for Marketing Theory and Practice (AMTP) in Charleston, South Carolina on Thursday, March 21st at 8am. It will be held in the Windsor
Blog
Careers: Email Marketing Coordinator
Overview The Email Marketing Coordinator will be responsible for the tactical and day-to-day operations of the email program. The incumbent will ensure execution of daily email sends, from monitoring creative requests through the design pipeline, to coding and QA’ing emails. The role will also assist in producing analytics and insights
Live Stories
Student Practicum: Off Broadway Beats by Brianna Goebel
“I’ve always had a passion for digital marketing, and my time utilizing the Social Media Magnet helped me dive deeper into that passion. As an aspiring journalist/blogger, the program taught me what it takes to make a name for myself in the digital realm. After creating failed blogs in the
Careers
Careers: Marketing and Events Coordinator
The Sarasota Film Festival, now celebrating its 21st year, is looking to hire a Marketing & Events Coordinator to assist in the execution of the festival’s community and sponsorship outreach strategy. The festival runs from April 5th-14th but organizes numerous community events all year long. PRIMARY DUTIES: Coordinate festival events
Live Projects
Student Practicum: Your College Cookbook
I am a senior college athlete, running for our cross country team at Belmont University. Because I love and required to live healthy, for my social media campaign, I decided to blog on the topic of cooking for college students. I named the site “Your College Cookbook.” When entering this
Live Stories
Student Story: Sierra Lax
Before enrolling in Dr. Huggins’ Social Media Marketing course, I was not aware of how much real-world experience a class could offer. Because of this class, I can now apply much of what I’ve learned towards my future career in Marketing. This course offered me the opportunity to generate organic
Careers
Careers: Email Marketing Specialist
The Email Marketing Specialist will assist in the development and execution of email strategies across Golf Channel, Golf Channel Am Tour, Golf Advisor, World Long Drive and partners, reporting to the Manager, Email Strategy within the Marketing & Creative Solutions Department. Responsibilities: Assist in the development and execution of email