Category: News

Monday, April 22nd was Certification Day for my spring semester class of social media marketing students.  They all earned their Social Media Magnet Certification and placed their practicum experience and their new certifications on their LinkedIn profiles.  It’s a great way to end the semester.  They collectively did a great

Within the last two weeks, McDonald’s has announced the purchase of a big data startup company out of Tel Aviv called Dynamic Yield.  The company boasts of providing retailers with algorithmically driven “decision logic” technology that is the next evolution in artificial intelligence.  It uses millions of data points to

The Association for Marketing Theory and Practice (AMTP) had their annual conference this past week in Charleston, South Carolina. For many years now, Elliott Cunningham and I have been working on our textbook and series of academic works around our theory called The Social Media Magnet.  After completing the full

We have just found out that we will be presenting our paper entitled “The Social Media Magnet: A New Paradigm in Inbound Marketing Instruction” at the Association for Marketing Theory and Practice (AMTP) in Charleston, South Carolina on Thursday, March 21st at 8am.  It will be held in the Windsor

If you have never heard of Interbrand, they publish a yearly report that identifies the world’s 100 most valuable brands. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the brand plays in

In his blog on Design Thinking, Lean Startup, and an Agile approach to development, Nicolo Mantini uses the Gartner model to support the idea that combining these three approaches is the key to the success of startups.  In his opinion, entrepreneurs should empathize, define, and ideate through design thinking in