Articles
How to Comment on LinkedIn as a Company Page
LinkedIn is a great platform and is steadily growing its content Post feed. However, it can be difficult to promote your Company or Organization Page. Your ability to comment as your Company or Organization Page will grow awareness and help build your brand and audience. Below we provide the steps
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2019 Interbrand Best Global Brands
If you have never heard of Interbrand, they publish a yearly report that identifies the 100 best global brands based off of value. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the
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Student Practicum: Kids in Kenya
Emily Whitcomb was a student in my Fall 2019 Social Media Marketing class at Belmont University. In this class, we use The Social Media Magnet courseware. As part of the class courseware, students are required to complete a practicum that includes the process of setting up your own website, creating
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Brand Trust in a Surveillance Economy
A June 2019 article on Fast Company entitled “I left the Ad Industry Because Our Use of Data Tracking Terrified Me” by Richard Stokes raises an interesting question about Brand Trust in the surveillance economy. Here at The Social Media Magnet, trust is one of the four pillars of creating
Careers
5 Entry Level Jobs in Social Media Marketing
If you are a marketing student or professor, then you might wonder what type of entry-level job positions are available for marketing students with digital marketing skills. Recently, Vocate has helped address this question. Vocate is an online career services platform that creates meaningful connections between students and employers by
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JME Highlights Current Lack of Digital Marketing Education
In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs. Their findings are quite mind-boggling. Even though digital disruption is almost two decades old now (Facebook launched on
Careers
Hiring and Salary Trends in Marketing
In 2019, the American Marketing Association through their periodical Marketing News published an article called “The Market for Marketers: Hiring and Salary Trends.” This article, written by Diane Domeyer of The Creative Group who specializes in staffing for creative, digital, marketing, advertising, and public relations positions, reviewed the latest trends
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Creativity: Another Advantage of Our Pedagogy
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” – Steve Jobs I love the quote above as it assimilates a dream
Live Projects
Fresh Dreams Media: Baz Reflects On His Practicum Takeaways
Baz Barzani started off slow in my social media class last spring. While he had a great concept and good idea of what he wanted to be, Baz was a little timid in pushing his brand. As I tell so many students, the key word in Social Media is “SOCIAL!”