Brooke Harrison Learns Consistency is Key

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Brooke Harrison was a student in our Spring 2019 Social Media Marketing class at Belmont University.  In the blog below, Brooke discusses her class takeaways and reflection about the course.

“I learned SO MUCH from this course but one of the main takeaways was consistency is key. Consistency with posting blogs, posting on socials, sending emails, etc. may seem so minor but it really is such a crucial component in social media marketing. If you don’t keep your socials active every day, then you lose the interests of users you have already reached previously and you lose the opportunity to reach users that you could have reached before. The short of it, being active and engaging on social media is crucial to funneling users to your page.

Next, a social media marketing campaign requires a lot of action plans in order to be successful. I was very surprised to learn how complex the editorial calendar was and just how many aspects needed to be implemented. Also, since social media is competitive, you have to compete with other creators and get past the overcrowded content. I knew it was a competitive game field but it is just way more competitive than I expected. I appreciated that our project focused on competition with our other classmates.

Overall, my main takeaway that encompasses them all is that social media marketing ain’t easy, and it’s not for everyone. As Dr. Huggins said at the beginning, some of us will love it and some of us will actually come to hate it.  While I didn’t hate it, I don’t think I want to have a career that only focuses on social media marketing.  However, I do feel with whatever I will do, I will be referring back to the skill sets that I learned in this course.  In today’s digital economy, it’s inevitable that I will use these tools for a very long time.”

– Brooke Harrison

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