Category: Blog

A June 2019 article on Fast Company entitled “I left the Ad Industry Because Our Use of Data Tracking Terrified Me” by Richard Stokes raises an interesting question about Brand Trust in the surveillance economy. Here at The Social Media Magnet, trust is one of the four pillars of creating

If you are a marketing student or professor, then you might wonder what type of entry-level job positions are available for marketing students with digital marketing skills.  Recently, Vocate has helped address this question.  Vocate is an online career services platform that creates meaningful connections between students and employers by

In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs.  Their findings are quite mind-boggling.  Even though digital disruption is almost two decades old now (Facebook launched on

In 2019, the American Marketing Association through their periodical Marketing News published an article called “The Market for Marketers: Hiring and Salary Trends.”  This article, written by Diane Domeyer of The Creative Group who specializes in staffing for creative, digital, marketing, advertising, and public relations positions, reviewed the latest trends

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” – Steve Jobs I love the quote above as it assimilates a dream

Baz Barzani started off slow in my social media class last spring.  While he had a great concept and good idea of what he wanted to be, Baz was a little timid in pushing his brand.  As I tell so many students, the key word in Social Media is “SOCIAL!”