Category: Articles

  Gartner is a research and advisory company that works to provide companies’ senior leaders with valuable insight, advice, and tools to help them advance their organizations. At the beginning of 2020, they released an article listing their Top 10 Must Read Business Books for 2020. Gracing this list are

LinkedIn is a great platform and is steadily growing its content Post feed. However, it can be difficult to promote your Company or Organization Page. Your ability to comment as your Company or Organization Page will grow awareness and help build your brand and audience. Below we provide the steps

If you have never heard of Interbrand, they publish a yearly report that identifies the 100 best global brands based off of value. To develop the report, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service The role the

A June 2019 article on Fast Company entitled “I left the Ad Industry Because Our Use of Data Tracking Terrified Me” by Richard Stokes raises an interesting question about Brand Trust in the surveillance economy. Here at The Social Media Magnet, trust is one of the four pillars of creating

In a 2019 article featured in the Journal of Marketing Education, Langan et al. examine the state of social media and digital marketing curriculum in all 529 domestic AACSB undergraduate marketing programs.  Their findings are quite mind-boggling.  Even though digital disruption is almost two decades old now (Facebook launched on

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while.” – Steve Jobs I love the quote above as it assimilates a dream