Pro Analytics · Social Media Magnet
See the movement.
Know the next move.
Bring website, social, and email performance into one clear view. See whether your audience is growing, returning, and taking action—then turn the evidence into direction.
Built for the business owner and the team doing the work. See sample views ↓
See traffic, audience balance and goal delivery together. The review turns that movement into a clear content direction.
An ongoing view of your own performance
More than traffic.
A clearer picture of progress.
01 · REPORT
What changed?
Explore sessions, users, form and phone events, audience profiles, sources, email results, and Facebook and Instagram activity.
02 · MESSAGE MAGNET
Which way are you moving?
Read the balance between acquisition and returning audiences, traffic movement, and goal events per 100 sessions in a visual Brand hub.
03 · PRO REVIEW
What should happen next?
Request a saved performance review with evidence, priorities, messaging direction, and practical actions for the team.
A look inside
From movement to messaging.
Understand where the Brand is moving, what content deserves attention, and what your team should do next.
Illustrative samples below demonstrate the format. Figures and recommendations are examples, not customer results or promised outcomes.
Give the campaign dimension
Audience × content focus × channel
A practical how-to topic earns attention. Extend it into a helpful hub article and channel-specific hooks.
Turn a repeated service claim into a customer question. Compare like-age posts before deciding what to repeat.
Carry one Brand narrative through social discovery, useful blog content and an email return invitation.
Content signals inform the Message Matrix and publishing calendar. Views and engagement remain separate measures.
The Moves to Make Next
Where: Social post → matching hub article → enquiry.
Make this change: Keep the same useful answer and service promise through the journey.
Measure: Tagged visits and goal events per 100 sessions.
Where: Email and useful hub content.
Make this change: Follow up with a related question, practical tip or next step.
Measure: Email clicks, tagged return visits and goal events.
A practical direction for your team, with clear changes and a measurement check. Your team controls publishing.
The Social Media Magnet model
Connect the hub
and the spokes.
Your website is the Brand hub. Social channels and email help people discover it, return to it, and act. Pro Analytics brings those signals together while preserving the difference between platform activity and website results.
Brand story, promise, belief, and trust provide the framework for interpreting messaging. Your analytics show the movement; your next actions should answer it.
The report benchmarks your business against its own prior period or previous year. It does not infer competitor performance or prove why a result changed.
From results to direction
Your Pro Analytics Review.
Evidence, interpretation, action.
A business-focused report evaluates the selected performance snapshot and available website and social evidence through the Social Media Magnet framework.
- Executive assessment and visual Message Magnet diagram
- Traffic, audience balance, goal events, and conversion efficiency
- Channel, content, email, and social performance where connected
- Ranked recommendations: what to do, where to do it, and how to measure it
- A saved report your team can reopen and print
Request it when you need it.
Changing dates and exploring the dashboard do not consume a review. Owners and analysts can request a new Pro Analytics Review; every company member can read saved reviews.
Recommendations focus on messaging and performance. Publishing schedules, campaign execution, and budget changes remain separate decisions. Deeper strategy and organizational assessment can be addressed through Strategy Canvas and Brand Dyno when the evidence calls for them.
A shared company workspace
One company.
A team that sees the same evidence.
Connect your accounts
The owner records the website, logo, social profiles, and service area, then authorizes available reporting connections.
Invite your people
Assign owner, analyst, or viewer access. Team members can join for reporting without registering for the course.
Compare and improve
Choose 30, 60, 90 days, a year, or a custom range. Compare with the previous period, previous year, or no comparison.
The experience behind the framework
Built by a consultant.
Proven in practice.
J. Elliott Cunningham is a marketing and Brand strategy consultant, author, and creator of The Social Media Magnet. His work brings together business strategy, Brand positioning, content direction, and practical marketing execution.
The Social Media Magnet strategy has been deployed with live companies and has a proven track record in practice. More than 1,000 participants have gone through the program. Pro Analytics carries that experience into a continuing business tool—helping teams measure results, interpret movement, and decide what to improve next.
Your next move
Keep the strategy working.
Keep measuring the results.
Choose Pro Analytics for a continuing view of your Brand’s performance.