News
Mass Marketing to Mass Personalization: McDonald’s Buys Big Data Startup Dynamic Yield
Within the last two weeks, McDonald’s has announced the purchase of a big data startup company out of Tel Aviv called Dynamic Yield. The company boasts of providing retailers with algorithmically driven “decision logic” technology that is the next evolution in artificial intelligence. It uses millions of data points to
Uncategorized
How to Blog the SMM Way
This blog is for our current SMM students to explain the proper procedures for posting a blog the Social Media Magnet way. This should help you get the most out of your blogs and social media posts as you direct traffic from the social channels back to your website, as
Careers
Marketing Communications Specialist: F&M Bank
F&M Bank is looking for a Marketing Communications Specialist. Students who have completed The Social Media Magnet courseware and practicum would do very well at this job, or this type of job. See the description below. SUMMARY: The Marketing Communications Specialist works under the supervision of the Senior Vice President
Live Projects
Morgan James Gains Valuable Skills Through Her Practicum
Morgan James gained valuable social media skills when she was a student in my Spring 2019 Social Media Marketing class at Belmont University. You can read her testimonial about the class here. Below is information from Morgan’s Final Report that outlines her own SWOT analysis about her internal strengths and