News
An Agile Approach to Digital Marketing Instruction
In his blog on Design Thinking, Lean Startup, and an Agile approach to development, Nicolo Mantini uses the Gartner model to support the idea that combining these three approaches is the key to the success of startups. In his opinion, entrepreneurs should empathize, define, and ideate through design thinking in
News
Diageo: Marketing Spend Is No Longer First To Be Cut
In a recent article by Marketing Week, Diageo was highlighted for their “profound” internal shift to the belief in marketing across the business after embedding its effectiveness platform, call Catalyst, throughout its marketing teams. Catalyst was launched over two years ago with the purpose of providing Diageo’s marketing team with
Live Stories
How I Made the Digital Transformation During the Pandemic- A Student’s Perspective
This past semester I finished up my junior year of college in a way I never could have expected, and it wasn’t just unexpected for me, but for all students and professors alike. When I found out that I would not be coming back to my college campus after spring
Careers
Web and Social Media Engagement Analytics Manager: PwC
The below job posting is from when PricewaterhouseCoopers was looking for a Web and Social Media Engagement Analytics Manager. Even though the job posting calls for 4-5 years of experience, students who have completed The Social Media Magnet courseware and practicum would do very well at this job in the