Articles
Tata Nano- Blue Ocean Fail
Blue ocean strategy is a marketing strategy that focuses on creating an uncontested market space to thrive in, a wide-open blue ocean, instead of trying to compete in an existing market space where the market is crowded with cutthroat competition, a bloody red ocean. In a blue ocean, new demand
Live Stories
Student Story: Madeline Rains
Social Media Marketing has been one of my favorite classes that I’ve taken during my time at Belmont. I took the class to learn skill sets that I know my future employers will be looking for, and the Social Media Magnet did not disappoint. Through lectures and our semester-long project,
Articles
Most Trusted Brands of 2020
In a recent report on the state of brand trust called “Distrust in America is High, but Brands Continue to Command Confidence”, which you can view here, it has been discovered that most Americans give individual brands the benefit of the doubt. This comes with the data that over 70%
Live Projects
Student Practicum: Kids in Kenya
Emily Whitcomb was a student in my Fall 2019 Social Media Marketing class at Belmont University. In this class, we use The Social Media Magnet courseware. As part of the class courseware, students are required to complete a practicum that includes the process of setting up your own website, creating