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What is The Social Media Magnet?

Social media has changed the marketing environment in ways that traditional marketers could have never imagined just a decade ago. It has rapidly provided a mechanism to communicate on a one-to-one level, allowing marketers to tailor specific messages and content towards a fine-tuned segment of customers, whether they are business-to-
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Google Trends: Top Searches in 2018

In the Social Media Magnet curriculum, students learn how to use Search Engine Optimization (SEO) to increase traffic to their website.  One way to increase this traffic is by using keywords that are trending.  Some of the top trending keywords in 2018 included (in reverse order): 10. Election Results 9.
Live Projects

Mostly Millenial: A Viral Pinterest Pin

The Social Media Magnet practicum allows students to choose any topic they want for the project.  Kat was worried in the beginning about the potential success of her project because she perceived her current social network to not be as large as others in the class.  Also, as a self-proclaimed
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Social Media Magnet Courseware Rates a Perfect Score

Fellow professors, I thought I would share one of the itemized assessments in my course evaluations from this previous semester.  The question above rated a perfect score on my evaluations. In this class, I scored a 6 out of 6 on this question.  That is, all of the examples and