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Attraction

Brand Hub Creation

Are you having trouble staying on-brand? Have you found yourself focused on the wrong target market? Has your messaging veered off to somewhere that isn’t connecting with your audience? Has is become a huge chore to create messaging for your content? It is most likely that the center of your messaging and brand hub is unclear, incomplete or missing altogether. An improper alignment of your brand can lead to misaligned messaging, which will negatively impact your brand. Often the Vison statement on the wall at the company does not match what your employees believe, or what potential customers perceive.

The brand hub of a company that employs an inbound marketing strategy is extremely critical to creating a successful brand. It is imperative to build proper brand messaging from the ground up; the core from which all your messaging will emanate and continuously revolve around.

This course will teach you how to develop the necessary brand elements for creating a powerful brand that will lead your customers to becoming loyal brand advocates.

Not only that, but we promise to show you how to do it with an organic content messaging campaign using little to no digital spend.

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Engagement

Content Design

Is your company having a hard time getting its audience engaged with its content, message and story? Has it become difficult to identify exactly where your company should be positioned? Is your content organized specific to your market segmentation and customers? Are you constantly trying to come up with content right at the last moment – only to force something in the end that isn’t really on brand? Is it unclear how to speak with your audience? Is your content blending in with your competitors’ or just gray?

Getting your audience engaged, gaining a strategically sound positioning statement, brand story and focused content campaign with properly structured messages sent to the right channels, is imperative. This “Message Matrix” will serve as the foundation for strategically planning your campaign’s marketing content and will result in the creation of your Editorial Calendar.

Our course will teach you how to set up your own message matrix made up of market segments (verticals) and categories of messages (buckets) to get your audience engaged. With message harmony and message serialization as primary strategies, your messages will start to resonate with your audience and successfully lead them into your website’s goal funnel.

With little or no digital spend.

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Commitment

Campaign Design

Does your audience consider your company a leader in its field? Having trouble identifying the disconnects in your campaign? Do they lose interest once they’ve engaged with your website? Is it clear what you want them to do once they get there? Do you know which web pages are dead ends? Is there a lack of consistency in your messaging? Can you measure the results of your campaign?

Your campaign’s success depends on search engine results, content consistency, frequent calls-to-action and a dynamic social media presence. It is also critical to be able to make pivots during the campaign based on analytics. But the key to making it all run consistently and on-brand is a dynamic, rolling editorial calendar.

The Social Media Magnet course will teach you how to become a content leader, plan out the content management components of a digital campaign, and equip you with analytics and platform insights from each social media channel. You’ll be able to make sound managerial decisions regarding the optimization of the campaign by driving traffic from direct, social, search, and referral channels.

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